Despite the fact that the main public is people going through food introduction, the app can be helpful for anybody, as it is a recipe's app.
Amanda Cruz is the user persona on who I've based some of my design decisions.
To better understand the users, I've made two types of research: survey with mothers and netnography, checking posts on theme-related Facebook groups.
With the survey, I've found out that the Baby-Led Weaning and the Participatory Approach are very used nowadays. Although the Ministry of Health recommends the traditional method. For that reason, I've decided to include the three methods on the application, this way it can be useful for everyone, regardless the method followed.
Another exploration I've made during the discovery phase was related to the contents.
First, I explored what they want to know, what is more relevant during the food introduction. I've found out that mothers want to know how to prepare the food for their babies, they want to have easy access to recipes. Therefore, I've included a recipes' session on the app divided on food preparation, because it is important that the baby eat them pure at the beginning, and recipes, for the family and for the babies as they grow.
